There definitely is, and there is certainly a journey to go through. The internet generally provides a lot of material for maturing your understanding, bringing more rigor into experimentation, and offering opportunities to discover toolsets that help automate experimentation.
I would also point to YouTube and simply search “experimentation, “scientific method,” and “business experiments.” There are plenty of YouTube videos that are short and excellent in their accessibility to help you understand things like:
- What is an experiment?
- How do you derive a proper hypothesis?
- How do you structure a proper experiment?
- How do you understand and discern or interpret results?
Once you have a basic understanding of experimentation, you can dig deeper into statistics, standard deviations, and better controlled and uncontrolled variables management.
Lastly, a go-to book I’ve read that is just fantastic is Experimentation Works: The Surprising Power of Business Experiments by Stefan Thomke. It’s probably the most accessible, practical book I have found on the subject, and you can also check out a presentation he gave on the topic of business experimentation if you prefer this format.