(Harrisburg, Pa.) Gannett Fleming is pleased to announce that Judy L. Hricak, CPSM, has earned both the Certified Professional Services Marketer (CPSM) certification and the Market Performance Measurement (MPM) accreditation. Based in the firm’s corporate headquarters in Harrisburg, Pa., Hricak is a vice president and the national practice manager for the Marketing and Business Development Practice Leadership Team.
Hricak is one of only 540 professionals in the United States to achieve the prestigious CPSM credential. To obtain the accreditation, she satisfied educational and experience requirements established by the Society for Marketing Professional Services (SMPS) and passed a comprehensive exam covering the six domains of the practice: market research; market planning; client and business development; proposals; promotional activity; and information, resource, and organizational management.
The MPM certificate program, offered by the Chief Marketing Officer (CMO) Council, is designed to teach senior-level marketers how to incorporate measurement and metrics into a firm’s marketing operations. A well-developed MPM program builds accountability across all levels of a marketing enterprise and can help measure a firm’s marketing effectiveness and better communicate marketing’s value to the bottom line. Additionally, Hricak was accepted as a member of the CMO Council, an influential global network of nearly 3,000 senior marketing and brand decision makers.
“These certifications represent significant personal and professional achievements,” stated Ronald J. Drnevich, P.E., chairman and CEO of Gannett Fleming. “They acknowledge Judy’s expertise, attest to her outstanding leadership, and validate her credentials to drive our firm’s growth.”
With more than 16 years of experience with the firm, Hricak is responsible for directing the firm’s marketing activities, with an emphasis on developing and maintaining a corporate marketing strategy. She coordinates the work of marketing and business development personnel from the firm’s 50 regional offices to consistently and effectively promote Gannett Fleming on a national basis.
Hricak holds a bachelor of humanities in communications from The Pennsylvania State University (Penn State). Active in professional associations, she is a member of SMPS; the American Council of Engineering Companies of Pennsylvania, where she serves as the statewide chair of the Public Relations Committee; and the American Council of Engineering Companies’ Engineering Excellence Awards National Committee. Hricak also serves on the Board of Directors for the Penn State Harrisburg Alumni Society and is chair of its Student Interaction Committee.
For more information, please contact Judy L. Hricak, Vice President of Communications, at
(717) 763-7211, ext. 2624 or via e-mail.